How long should my commercial be?

Deciding on the length of your animated advertisement can be confusing. So we made some guidelines to help you make that decision with absolute confidence.

Facebook:
Shared Post Video (Landscape & Portrait)
[max video length 240 minutes]

360 Video
[max video length is 30 minutes]

In Feed Video Ads
[max video length 240 minutes]

Carousel Video Ads
[max video length 240 minutes]

Collection Video Ads (Mobile)
[max video length 120 minutes]

Instant Experience Video Ads
[max video length 2 minutes]

Slideshow Video Ad
[max video length 15 seconds]

Facebook Stories (Ads & Organic Posts)
[max video length 2 minutes]

Instagram:
In Feed Video (Landscape, Square & Vertical)
[max video length 2 minutes]

In Feed Video Ad (Landscape, Square & Vertical)
[max video length 2 minutes]

Carousel Video Ad
[max video length 2 minutes]

Instagram Stories (Ads & Organic Posts)
[max video length 2 minutes for traditional]
[max video length 15 seconds for organic]

Instagram Reels
[exact video length 15 seconds OR 30 seconds]

IGTV
[max video length 60 minutes]

TikTok: